City of Sarnia Business Services and Explore (Tourism) Marketing Campaign

Summary

C3 Labs developed a three-phase marketing and creative strategy and multi-platform campaign focused on two streams, business services (economic stimulation) and Explore (tourism). All creative assets, design, photography, video production, print brokerage, media buying and coordination was facilitated in-house. The marketing campaign was a multi-platform approach with interactive media that included traditional print, direct mail, social media, targeted digital, television and advertorial content.

Deliverables

Brand Refresh
Design Strategy
Brand Design
Marketing
Traditional Print
Social Media
Business Cards & Letterhead

Colour Palette

# 5FAE42

# 2FD500

# 3B230A

UX & UI Design

This strategic creative was developed to resonate with the target
audience profiles and was made to be adaptable across multiple
platforms and mediums. The Economic Development and Tourism
Marketing Campaign was an integrated approach to ensure consistency
through a recognizable visual identity and value proposition.

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